Arrow armour is a new innovative company in the smartphone protective market providing cases that are uniquely customizable, that is designed to
allow for customers personalities to shine through. Cases are available for iPhone 4S and
5 as well as the Samsung S3 and S4 series. There are three areas of the phone
case that allow for complete colour customization: the base plastic of the case,
the protective rubber and the back plate. The options for
customizing include colours, patterns, in addition to up-loadable pictures. In order to create a simplistic shopping
experience, Arrow Armour phone cases are broken down into four major packages
without limiting the options available to the customer; each package’s
individual pieces are available for separate purchase.
The
Business Package is a sleek, chip proof phone case that comes with a belt clip,
designed for the average businessperson. Two market segments that are targeted
with this package are the Basic Protector and the Cute and Cheap consumers; the
Basic Protector is looking for a basic protection, whereas the Cute and Cheap
consumers are wanting a cheap option with a fashionable look. The phone’s
screen is fully protected by a transparent plastic that can still allow for
seamless use of the touch screen. The
plastic used for the case is a
mid-weight plastic that allows for great protection without the bulk of a heavy-duty case.
The
Athlete package is a lighter phone case designed for ease of movement and
minimal interference in any activity the consumer performs. The case completely
protects the phone by utilizing a light-weight plastic that provides
waterproofing, which allows the phone to be completely submerged in water
whilst swimming, skiing or sweating. The Athlete Package comes with an armband
for total mobility. This package is targeted towards the Savvy Enthusiast, as
this is our most innovative case.
The
Labourer package is designed for the worker that might get dirty on the job
site, but still needs phone access. Complete with a belt clip, this package
allows for a worry-free phone experience. The target market segment for this
case would be the Quality Protectors, as they are looking for the ultimate in
armour. The phone is protected by a heavy plastic case to help resist shock as
well as providing a waterproof option.
The
Teen package is designed for those customers that tend to be worry-free about
the condition of their phone. This package provides waterproofing as well as
protecting the phone from shattering both the front and back glass surfaces. The Teen package comes with a built in solar
charger for customers that require charging throughout the day due to high
usage. The Savvy Enthusiast would be interested in the features of this
package, as it is customizable, and provides an innovative charging feature
that is not yet on the market; as well, the Cute and Cheap customers are
looking for some basic protection, as well as the customizable options.
Finally,
the Family Package is a water, shock, dirt, and kid proof case that is designed
to handle the most strenuous of family activities. It is a mid-weight case that
allows for portability as well as to protect the general safety of the phone.
It comes with a built in tracker that enables you to track where the phone is
from a computer or other technological device, even when the phone is on silent;
providing a solution for the mother who’s child may have misplaced her phone. The
Savvy Enthusiast is targeted with this package, as the tracking device
is also another new innovation that Arrow Armour is introducing into the
market.
We
target the Fashionista market with all of our cases because colour selection
and style is completely up to the customer. It is important to note that customers
are not limited to these packages in that they have the ability to pick and choose
features from each case design to create their very own, completely
personalized case.
We aim
to please all customers who own a cell phone, which is why we allow for ease of
selection and total uniqueness. Our product line is in the midst of a very
competitive market that provides endless possibilities, however our concept’s ability
to relate to each individual customer for each individual customer is what allows
us to gain the advantage in the market. We will also gain the advantage in the
market by introducing two innovative features, which include the tracking
device and the charging option.